DESTINATION LIFESTYLE ENTREPRENEURSHIP - BRIEF CHECKLIST FOR SUCCESS
IF you have decided to take the plunge, remember making an eco-sensitive impact takes 15 years.
Rule#1. Its ALL about the wilderness and facilities with natural, rustic charm! so remember "simplicity is the highest form of sophistication."
Rule#2. If in doubt go with Rule#1 with everything you do..villa, restaurant, tours, adventure..etc etc. The fewer interdependent processes there are, the less chances of failure
Rule#3. You are the BRAND and your personality must infuse everything from the "kerb appeal" 5 Km before the customer reaches your place till the furthest reaches of your haven. Articulate and communicate your values all the time, using ALL the channels your target audience uses.
Rule#4. Get your fan base to evangelise and drive viral traction with their compelling stories and happy experiences. Communication is everything and these days with WhatSapp for business life is easier to organise.
Rule#5. Use the LEAN STARTUP and DISNEY SERVICE approaches to set up anything in an "MVP" or Minimal-Viable-Product or service manner at first to conserve funds